APP DEVELOPMENT: The process that it takes to build and develop an app, this has covered all of the development process, including the user experience and functioning user interface.

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SOCIAL MEDIA CAMPAIGN: Develop and deliver a social media campaign to persuade 13-17 year olds to go out to the cinema and enjoy their movie experience as a shared experience event (rather than download films illegally at home). This was an Awareness Marketing Campaign, with a direct and immediate call to action.